Analysis of App Reviews Can Reveal Useful Business Insights

Reviews are one of the best ways to find out what users really think about apps. The only problem is that they are unstructured and it's hard to get an overview about particular topics without scrolling through thousands of reviews.

That is why 42matters has analyzed hundreds of millions of reviews, both on Google Play and iTunes and has extracted clear and actionable results such as "positive UX sentiment", "negative Advertising sentiment", etc. Combining those filters together is a powerful way to stay ahead of the competition and be the first to discover hidden opportunities. We will now show you how to find apps, which have good general feedback and UX experience but the Advertising experience seems to be dissatisfactory to end users. Such apps might be a good lead target for companies who own a high-quality Advertising SDK and are looking for new integrations.

Jump to App Intelligence Explorer , scroll down to Review Analysis and select the following filters: General Feedback (positive), User Interface & UX (positive) and Advertising (negative). In that way you filter out all apps that do not fit into these criteria. We are left with a set of apps, whose metadata and developer contacts can now be exported and contacted.

Review Analysis Filter applied to Google Play apps

Review Analysis is currently free for a month and can be accessed with a Professional plan after that. If you are a developer or publisher, who would like to make sense of your own app reviews, drop us a line at info@42matters.com and we can help you with that.

Ivan

Co-founder and VP of Engineering, Ivan has been building bigger and better applications for over ten years, and occasionally enjoys coding interesting mobile hacks. He reads fantasy, plays tennis, loves his wife and two little daughters and believes in freedom.

More of our stories from

Explorer
How to find Apps Popular in a Country with the App Intelligence Explorer?

Many apps on the Google Play and Apple App Store that are released specifically for a country, city or even community.

Read more...
SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer

One piece of invaluable information in regards to mobile apps is the SDKs they've integrated.

Read more...
Analysis of App Reviews Can Reveal Useful Business Insights

Reviews are one of the best ways to find out what users really think about apps.

Read more...
How to discover new games getting traction on Google Play

The ability to discover new apps that are getting traction on Google Play can be extremely valuable for business.

Read more...
Finding Your Place in the Mobile App Market

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more.

Read more...

All Topics